Atheer Al BinAli is the Chief Legal Officer at Badael, a Public Investment Fund company and the first Saudi manufacturer of tobacco-free nicotine pouches. She leads the company’s legal and regulatory strategy with a focus on product classification, regulatory advocacy, and regional expansion.

She has played a key role in shaping harm-reduction efforts in Saudi Arabia by engaging with regulatory authorities, building cross-border legal frameworks, and advocating for science-based policy development in alignment with Vision 2030.

She was recently recognized in The Legal 500 GC Power list – Saudi Arabia 2025, reflecting her leadership and impact on the evolving legal landscape.