John is a seasoned executive, with over two decades of global experience driving exceptional growth for commercial enterprises. His proven ability to transform underperforming brands and establish successful start-ups is complemented by a deep expertise in technological advancements in Tobacco Harm Reduction. Having held senior leadership positions at NJOY, Juul Labs, and Aspire, John now serves as President of IKE Tech, where he spearheads the company's strategic vision, operational efficiency, and accelerated growth trajectory.