Pieter Vorster is the CEO of Hexis Capital Management, a recently established investment advisory firm that aims to create a new model for investment in the listed tobacco and nicotine industry— one that emphasizes engagement as well as returns and seeks to accelerate industry transition to safer nicotine products. He has 30 years of experience as an investment analyst with global investment banks and fund managers, including Credit Suisse and UBS, with coverage of the tobacco sector spanning over 20 years. In 2020, he left the banking industry and founded Idwala Research Ltd, a provider of research and advisory services aimed at accelerating tobacco transformation and harm reduction, and also served on the Technical Committee of the 2022 Tobacco Transformation Index.