Dr. Jessica Zdinak is Chief Research Officer at Applied Research and Analysis Company, a leading U.S.-based woman-owned behavioral science research organization. She received a Ph.D. In Social Psychology & Statistics and has dedicated her entire career to applying her expertise with a focus on improving the lives of others - whether through the federal government, academic settings, public health, and now tobacco harm reduction.

Dr. Zdinak now devotes her time leading a growing international team of scientists and executives at ARAC, where she focuses on bringing expertise in psychology, statistics, and behavior change to tobacco harm reduction and product market success. Their team approaches behavioral science and consumer research using a triangular method - focusing on the consumer, regulatory frameworks and their requirements, and rigorous scientific methods - all while focusing on achieving clients' business objectives.

Her scientific approach to research has proven successful through successful MRTP and PMT product authorizations across a variety of studies, including label and claim development and comprehension, human factors/usability testing, and clinical behavioral switching studies, actual use, TPPI, and post-market surveillance systems. Zdinak’s goal is to improve people's lives, whether that is one smoker at a time, or through the relationships she builds with colleagues, clients, family and friends.