With 17 years of experience in the industry, Gavin O'Dowd is the CEO of Haypp Group. The first eight years of his career were spent at BAT in multiple European and HQ roles, including as the general manager for Sweden and Norway. While in Scandinavia, he saw the positive impact that oral nicotine could have on users' health and in 2017 moved to leading Haypp. Haypp is the largest retailer of nicotine pouches in the world, with 100% of its sales online, direct to the consumer. In more recent years, Haypp has also leveraged its consumer data to become the key provider of consumer insights to brand owners, regulators, and academics.