Chris Gemmell is Chief Product & Innovation Officer of Greentank Technologies where he leads R&D and product teams in developing reduced-risk products and further advancing the breakthrough chip-based atomisation platform in nicotine, cannabinoid and wellness. He brings more than 25 years of experience across consumer goods and nicotine innovation.

Chris began his career with 16 years at Kellogg’s before spending over a decade at BAT, where he gained deep expertise in vapor and oral nicotine products at Reynolds in the US, and later at a global level overseeing product innovation across all categories. Prior to joining Greentank, he was Founding Partner at an advisory firm and continues to hold board positions both within and beyond the sector.