Joseph Magero is the Chairman of Campaign for Safer Alternatives (CASA), a pan-African organization advocating for evidence-based tobacco harm reduction policies across Africa. CASA serves as a unified voice for consumer organizations, promoting dialogue, information sharing, and practical solutions to reduce tobacco-related harm.A public policy expert and harm reduction advocate, Joseph has played a leading role in advancing awareness of safer nicotine alternatives and championing pragmatic public health policies. He regularly engages policymakers, health professionals, and civil society organizations across Africa to promote strategies that reduce smoking-related disease and death.In recognition of his advocacy work, Joseph was named Advocate of the Year in 2019 by the International Network of Nicotine Consumer Organizations (INNCO).