Sairah is a chartered health psychologist and award-winning stop smoking clinician with 20 years of experience within the smoking cessation, public health and tobacco harm reduction sector. After seeing the effectiveness of vapes with her patients Sairah went on to work within the nicotine industry before developing her own consultancy. She is currently the managing director of Salim-Sartoni Associates (SSA) which provides services in scientific/clinical and regulatory engagement, behavioural science, consumer research and tobacco harm reduction training for healthcare professionals.
She is an accomplished clinician, published author, board adviser, international public speaker and trainer on tobacco harm reduction with the inspirational goal of leaving no smoker behind.