Martin Miller is Executive Vice President at IKE, where he leads the company’s global commercial strategy and strategic partnerships. He works with manufacturers, regulators and technology partners to accelerate the adoption of digital compliance infrastructure that enables age assurance, product authentication and responsible market access across the nicotine industry.

Martin has been involved in the reduced risk products sector since 2012, when he joined BAT at the start of the company’s journey into the category. Since then, he has held executive commercial leadership roles across the industry, leading strategic partnerships, market development and business transformation for companies operating at the forefront of next generation products and enabling technologies.

Martin’s work is focused on enabling responsible growth, strengthening regulatory compliance and building trust across the nicotine ecosystem through technology.

Martin is a seasoned FMCG and reduced risk products executive whose international career has included leadership roles at Unilever, AB InBev and JTI, building brands, driving commercial growth and leading business transformation.