Suely Castro is a passionate advocate for harm reduction, who has worked on assessing the impact of international approaches to Tobacco Control, focusing on the experience and real-world effectiveness of alternatives to smoking.
She has dedicated nearly two decades to researching and travelling the world advocating for alternative nicotine products to be Accessible, Acceptable, and Affordable to those seeking to quit cigarettes. Suely works tirelessly to foster collaboration and dialogue across borders. Inspired by her personal experience with the impact that smoking and the absence of alternatives can have on families, she set up Quit Like Sweden after witnessing first-hand Sweden's incredible achievement. Her goal is to bring the Swedish Experience to the world to help save and improve the lives of millions of people.